Emerging from the cultural crossroads of New Orleans roots and Texas grind, rapper Hashi Senjoo is staking his claim as one of the boldest voices of the New Dallas movement. With the release of his commanding new single “Big Dog”, Senjoo officially kicks off the final stretch toward his upcoming album, Everyone Won’t Like This, But ALOT Will; a title that’s as unapologetic as his sound.
“Big Dog”
Released on July 2, “Big Dog” is not just a flex, it’s a statement. Backed by a gritty, bass-heavy beat and laced with confident, no-frills lyricism, Senjoo uses the track to affirm his position in the underground-to-mainstream pipeline: unbothered, focused, and unmistakably self-made. Produced by Dabrion Brooks and engineered by Jesse James Music, the track rides with horns and high-hats that simply slaps behind Senjoo rap. The perfect compliment. Hashi Senjoo tells a story of the price and awards of living everyday life in the hood. From Oakcliff, Highland Hills, to Watts, the story is the same, and still remains – ya gotta keep on ya toes and watch out for ya foes!
“Cuz I’m a Big Dog, a Mother Fucking Big Dog, I’m telling ya real shit Dog” Senjoo raps on the hook, encapsulating the track’s theme of validation.
To capture the essence of the track, Hashi Senjoo linked up with the visionary behind many lens of many DFW productions, Jamvisions – CAMGOD. Fresh off the corner, the scene is real life reality driving the focus into view. The single has quickly caught fire online in just its first day after release, earning a spot on regional Spotify hip-hop playlists and garnering praise from fans for its rawness and relatability. “Big Dog” is definitely a polished hit that demands respect.
From Movement to Momentum: The New Dallas Sound
Though born in New Orleans, Senjoo real name Calvin Fleming whom came of age in Texas, where his mother’s frequent relocations exposed him to different scenes, stories, and struggles. Eventually settling in Dallas, Senjoo began refining his lyrical identity blends Southern soul with street-conscious storytelling.
Now, he’s one of the torchbearers of the New Dallas movement, a rising scene defined by genre fusion, cultural storytelling, and a fierce sense of independence. Hashi Senjoo is what we in the industry would call a “habitual line-stepper”. His style is cold, unorthodox, and most of all, unpredictable. From dropping some of the throwdest freestyles, to wrecking mic’s, Mr. Senjoo has proven his stake in the game. To date, Senjoo has collaborated with not only industry heavyweights such as Chalie Boy, Mexican OT, Lil Keke, Big Jade, and Paul Wall, but he has put on with his crew Yung Nation, Lesliey Carter, Ratchet Lo, Yung Smoody, Tye Harris, and the beautiful Da’Raja Superstar. In addition, Hashi Senjoo is first to show love to the D-town vets such as Dorrough, Big Tuck, Erica Banks, Tum Tum, and the D.O.C. with a “Funky” remix and tribute.
“Hashi has helped shape the sound and vision of what Dallas hip-hop can be post-2020,” says producer Laron Mixon, who has worked with several of the city’s breakout acts. “He’s one of those artists who gives you unfiltered truth, and people are hungry for just that.”
An Album That Dares You Not to Like It
Everyone Won’t Like This, But ALOT Will was released nationwide in late July 2025, and if the past year’s singles are any indication, listeners are in for a body of work that’s equal parts abrasive, reflective, and innovative. Produced by DJ Boosie F Baby, King Payne, Dabrion Brooks, James Ratcliff,
So far, Hashi Senjoo has already dropped several notable tracks, remixes, and freestyles this year:
- “I DUNN SWUNG” – A tribute to Texas hip-hop roots with a modern lyrical edge.
- “Waffle House” – A true, but hilarious rendition of a typical night at waffle house.
- “HIM” – A fan favorite and viral hit on TikTok for its moody beat and emotional transparency.
What’s Next for Hashi Senjoo?
With “Big Dog” marking a major moment, all eyes are on the full album rollout. While details remain under wraps, sources close to the artist suggest collaborations with fellow Dallas names and a possible short film to accompany the release.
Whether you’re a longtime listener or just discovering the Hashi Senjoo experience, Everyone Won’t Like This, But ALOT Will promises to be a defining chapter , not just in his career, but in the ongoing rise of independent Southern hip-hop. Each release has built toward a central idea: Senjoo isn’t trying to please everyone. He’s speaking to the ones who get it.
About The Author
