The NFL, Apple Music, and Roc Nation announced Sunday that Bad Bunny will headline the Super Bowl halftime show next year. The performance is set for February 8, 2026, at Levi’s Stadium in Santa Clara, California.
The Puerto Rican superstar’s booking comes on the heels of his historic residency in San Juan earlier this month, where more than half a million fans attended across multiple sold-out shows.
Already one of the most streamed artists in the world, Bad Bunny is leading all nominees at this year’s Latin Grammys in November. With three Grammy Awards and 12 Latin Grammy wins, he has become a global ambassador for Latin music, helping to bring reggaeton and Latin trap into the mainstream.
The halftime stage will mark another milestone in his career. Last year, Kendrick Lamar set a new Super Bowl viewership record with 133.5 million people tuning in for his halftime performance. Organizers and fans alike will be watching to see if Bad Bunny’s appearance can top that number.
The announcement signals not just another high-profile booking, but a continued recognition of Latin music’s cultural impact with Bad Bunny standing at its forefront.
Last 10 Halftime Performers (2015–2025)
| Year | Halftime Performer(s) | Notes / Context |
|---|---|---|
| 2025 | Kendrick Lamar (feat. SZA) | Kendrick’s 2025 performance reportedly drew 133.5 million viewers across TV + digital — the most-watched halftime show ever. Sports Video Group+2Bleacher Report+2 |
| 2024 | Usher | Usher headlined the 2024 halftime show at Allegiant Stadium. ESPN.com+1 |
| 2023 | Rihanna | Her performance reportedly reached over 121 million viewers. Billboard+1 |
| 2022 | Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent, Anderson .Paak | A multi-artist hip-hop / rap reunion. ESPN.com+1 |
| 2021 | The Weeknd | A more solo-star driven show. FOX Sports+1 |
| 2020 | Shakira & Jennifer Lopez (with Bad Bunny, J Balvin, Emme Muniz) | A major star-studded Latin/pop show. FOX Sports+2Wikipedia+2 |
| 2019 | Maroon 5, Travis Scott, Big Boi | A mixed-genre/pop + hip-hop lineup. FOX Sports+1 |
| 2018 | Justin Timberlake + The Tennessee Kids | More pop / crossover style. FOX Sports+1 |
| 2017 | Lady Gaga | Known for theatrical and dramatic spectacle. FOX Sports+1 |
| 2016 | Coldplay (with Beyoncé, Bruno Mars) | A big ensemble crossover show. FOX Sports+1 |
Viewership Highlights & Records
- Kendrick Lamar’s 2025 halftime show reportedly drew 133.5 million viewers across all platforms during the 8:30–8:45 p.m. window, peaking higher in certain quarters. Sports Video Group+1
- The Super Bowl game for 2025 (Super Bowl LIX) averaged 127.7 million viewers across television + streaming, setting a record for a U.S. telecast. NFL.com
- Rihanna’s 2023 halftime show reached over 121 million viewers — among the highest in recent memory. Wikipedia+1
- In 2020, the Shakira / Jennifer Lopez halftime show drew around 103 million viewers, surpassing the game’s average viewership that year. Wikipedia
**{Featured Image Credit} Toglenn, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons
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